EMPOWER YOUR BROADCASTS TO DELIVER MULTIMEDIA CONTENT
directly to phones
SONAD PLATFORM IS THERE TO
INFORM, EDUCATE, PROMOTE, ENTERTAIN!
We designed the SONAD Platform with the aim of enriching traditional broadcasting by creating and delivering encapsulated multimedia content to smartphones concurrently with broadcasts, seamlessly embedded into the broadcasting stream, with no interference.
Augmented Broadcasting™ technology is an integral component of the SONAD Platform. It works for any broadcast channel: radio, TV, internet, arena, and print media.
The SONAD Platform includes three fundamental components: Multimedia content encapsulation - sonas, Universal Delivery technology - Augmented Broadcasting™, and the concept of User’s Choice.
1. MULTIMEDIA CONTENT ENCAPSULATION
We designed sonas – Graphical User Interface (GUI) capsules with multimedia content – to be delivered to smartphones using our Augmented Broadcasting™ technology.
SONA CONTENT: ANY DIGITAL CONTENT IN ANY FORMAT
video, audio, presentation materials, graphics, images, documents and more
2. UNIVERSAL DELIVERY TECHNOLOGY
We developed the Augmented Broadcasting™ technology for delivering sonas - capsules carrying multimedia content – by using sound codes and QR images. We can do it over any broadcasting channel: radio, TV/video, internet, arena, and print media.
SONA DELIVERY: ANY BROADCAST CHANNEL
radio, TV/CCTV, Internet, public arena broadcasting, print media, smart labels, and more
3. USER’S CHOICE
This part is the novelty we are introducing to traditional advertising. It is also the most challenging part to implement since it departs from the postulate that the advertiser and broadcaster is the king. We offer the SONAD app user a power to choose what to receive, and when. Our position is based on non-interrupting advertising – delivery by user’s choice only!
To start using the SONAD Platform, just create your sona, embed it into a broadcast or a printed page, and then deliver sona’s multimedia content to the users phones:
First, place your multimedia content in the sona - a compact GUI capsule.
You do it remotely through a web page available to any registered SONAD user. No special processing is needed for the multimedia content you want to use – just line it up and place in your sona!
Second: Embed your sona in your broadcast or print media.
When you created your sona in Step 1, you are given an opportunity to download the inaudible SONAD sound code for that sona or its QR. You just blend this code with the sound track of your audio or TV broadcast, pre-recorded or live, print the QR on paper, or show it on the screen.
Finally: Run your broadcast or distribute or display the QR.
As the user plays your broadcast on the PC, hears it through the audio speakers as SONAD app is turned on (User’s Choice), or scans sona's QR, your sona carrying multimedia content is delivered to the user’s smartphone and becomes available for immediate or delayed use: our Augmented Broadcasting™ technology will do it for you. Instantly.
SONAD Platform white labeling is offered to mobile app users or developers: our custom-made SDKs can be integrated with any iOS or Android app.