Q&A

 

What is SONAD Plarform?

SONAD is a platform including a unique GUI multimedia content encapsulation AND the universal Augmented Broadcasting™ technology for delivering multimedia content to smartphones via any broadcasting channel: radio, TV, Internet, arena, and print media.

 

SONAD platform provides a new way for distributing multimedia content in various formats, including text, video, audio, images, or links by using inaudible sound codes and QRs. The audio codes carried in the broadcasts’ traditional audio tracks link them to relevant information and data, including the information residing on the Internet. All this information is conveniently packaged as multimedia capsules (sonas) and delivered to the users’ phones, in real time by using highly functional on-screen used interface. Learn More

 

What problem in broadcast content delivery SONAD is solving?

All broadcast content delivery, including advertising traditionally relying on radio, television or public address systems has limited effectiveness: the aired messages do not leave lasting impression in peoples' minds, can be stressful for listeners trying to remember phone numbers, long email addresses or any other important information needed for response or consequent use. In addition, they are disruptive, annoy the customers and diminish their enjoyment of the programs.

 

In more technical terms, traditional broadcasting is a single-stream flow of information such as audio produced by a talk show host or news anchor, a video, movie, concert, or lecture, etc., each one transmitted as a single channel information stream – video or audio. The receptors of that flow of information are the individual’s ears and eyes, as personal digital devices such as smartphones or electronic pads are not engaged. This traditional mode of broadcasting exists today as it did decades ago, with only minor qualitative improvements of the video/audio material. In other words, powerful digital technologies have not even scratched the surface of the traditional format of broadcasting.

 

How does SONAD platform solves this problem?

SONAD enables delivery of information, contextualized multimedia content, and advertisements directly to consumers' phones – concurrently, in real time, and in coordinated synchronization with broadcasts – without interrupting the flow of broadcasts, or using SONAD's unique QR codes.

 

How is SONAD different and better than existing broadcast methods in delivering information and advertisements?

SONAD uses imperceptible sound codes to deliver information, digital content and advertisements to consumers that remains on their phones indefinitely. In contrast, the traditional broadcast advertising is disruptive, annoys the consumers, and leaves with them no lasting impression or information. This is wasteful of resources: financial, human, and energy.

 

What’s wrong with the current broadcast advertising?

Present-day advertisements delivered to consumers via internet or WiFi are as disruptive as traditional broadcast advertising. In the majority of cases, they are delivered without any synchronization with the activities of the consumers, and are negatively received by them.

 

In response to consumers' displeasure, the marketplace developed myriads of software gadgets blocking internet and WiFi-based advertisements. The consequence – 1) generally unhappy consumers and 2) advertisers receiving reduced return on their investment.

 

What do SONAD platform and technology offer and what are the benefits it delivers?

SONAD enriches the format of traditional broadcasting, including advertising, by augmenting it with the unlimited information residing on the internet. All this information, including textual, video, graphics, and sound, is made available to the listener or viewer seamlessly, in real time and contextualized with any program – radio, TV, public address system, live or pre-recorded, or delivered via internet or printed media.

 

SONAD technology will benefit both to broadcasters and content producers, including advertisers, as well as to the public audience and individual consumers.

 

At the receiving end, users equipped with smartphones or tablets will be able to freely select the most desirable auxiliary content-related information from the multiple types and internet sources offered by the SONAD app, thus enriching their individual experience.

 

On the broadcaster/producer side, SONAD will provide a broad range of opportunities to discover the audience’s likes and preferences to the programs or advertisements as well as their delivery formats and content in an entertaining and natural interactive environment. That will allow the producers to adjust their programs in response to the quantifiable preferences of the listeners and viewers, making their job more satisfying and the business of their sponsors more cost-effective.

 

The audience, in its turn, will experience broadcast programs not in a traditional, one-way linear format, but in an enriched, customizable environment. Every member of the audience will create her own unique, custom-made show by choosing what she wants to see or read from the menu of multiple real-time contextualized channels displayed on the smartphone.

 

How the people would use SONAD app?

An individual user (consumer) equipped with a smartphone or electronic pad will be able to receive content-related information from any broadcast or advertisement without interrupting the flow of the broadcast by using SONAD app. All this information, including textual, video, graphics, and sound, is made available to the used seamlessly, in real time and contextualized with any program – radio, TV, public address system, live or pre-recorded, or delivered via internet.

 

The SONAD technology makes advertising less disruptive and annoying to consumers and thus enhances their enjoyment of any broadcasts, programs, and other materials transmitted over traditional audio tracks.

 

For a commercial user (broadcaster, producer, advertiser), SONAD app will allow to discover the audience’s preferences in their programs or advertisements, effectiveness of the delivery formats and content, and attribution. These data will allow the producers to modify their programs in response to the quantifiable preferences of the listeners and viewers, making their business more enjoyable to the consumers, and more cost-effective.

 

Are there any other uses for SONAD technology?

SONAD technology can be used to provide information in emergency situations for users in malls, stores, shopping plazas, or sporting events. In can also be used for information exchange at conferences and trade shows, and in lecture halls and classrooms, providing an non-interrupting flow of information, inaudibly but contextualized, and in real time.

 

What are SONAD’s possible areas of application?

SONAD technology can be used at home and in the public domain including education, business, entertainment, social environment, transportation, and advertising. Here are some specific areas:

1. Education and Science

        a. Classrooms and lecture halls

        b. Conferences

2. Business

        a. Radio/TV

        b. Malls and stores

        c. Trade shows

        d. Health Care (Hospitals/offices/walk-ins)

        e. Information exchange

3. Entertainment

        a. Sport arenas

        b. TV and radio shows

        c. Live entertainment, concerts

        d. Shows, movies, video

        e. Podcasts

4. Social

        a. Public gatherings

        b. Political campaigns

        c. Rallies

5. Transportation

6. Advertising.

 

What is the current status of the SONAD app?

The development is completed and two versions of our free app are available in the Apple App and Google Play Stores. Started real-world testing at universities: a pilot testing of the app in commercial market and educational environment in underway at the Stony Brook University’s College of Business.

 

SONAD motto?

Distribute multimedia content using sound and images. SOUNDLESSLY.

 

Or in more words: Deliver multimedia content to smartphones through any audio-based or print/screen-based broadcasting channel by using SONAD’s technology.

 

What are the company’s long-term goals?

Two overarching goals are

• Enhance the traditional linear broadcast programming by super-charging it by contextualized multimedia content.

• Modernize the format and methods of content delivery to smartphones in traditional broadcasting.

 

Specific strategy for reaching those goals?

• Implement SONAD in college environment. We offer intriguing possibility for enriching the classroom professor-student information exchange and campus life: tests and quizzes, contextualized lecture info support, information about  campus, all delivered to the phones in an interactive mode.

• Identify and conduct SONAD testing for major brands, products, and services by working with advertisers interested in exploring alternatives to traditional broadcast advertising and promotions.

• Work with the digital content providers – text, audio, video.

 

What is your vision for advertising of the future?

In two words: Non-interrupting Advertising. Deliver non-interrupting ads to willing, and thus happy consumers. ALL ads give promotions and great rewards. Advertisers that can choose SONAD cannot offer the consumers much more incentives than usual. The distinction here is that the main reward will be the happiness of uninterrupted enjoyment of the programs people watch/listen to. Turning SONAD on, reviewing ads at their leisure, and sometimes clicking on the links and accepting the offers is their "payment" to advertisers, and to SONAD for that uninterrupted happiness. That's our vision of the future of advertisement, perhaps unreachable tomorrow: it will take time as with all new technologies.

 

Non-interrupting advertising will benefit public, making advertisement cheaper and less intrusive: provide advertisements to WILLING customers looking at the ads at their leisure, not when they enjoy programs. At the same time, the producers and broadcasters will have more air time for content programming.

 

Using SONAD will reduce ad clutter and enable customers to focus on what truly matters to them: the program content and exclusive, personalized deals.

 

What is ZIPPR?

Relaxing game to play as you are watching TV, listening to music, pondering over something or solving a problem,  or even exercising on a stationary bike. The gentle movements of your phone is all that's needed to guide the zippr - eraser that will gracefully reveal the pictures stored in your phone's camera collection, views of nature, abstract compositions, paintings or the photos taken by your fellow ZiPPR users in their world travel. Learn More

 

What is Sona?

A sona is a collection of multimedia items jointly covering any specific subject area. All the multimedia items are packaged as a “digital capsule”, or sona and transmitted to the consumers via any available broadcasting channel – radio, TV, Internet, area, and printed media.

 

Each sona can include an unlimited number of digital media files - video, audio, image, document, as well as links to websites and social media. The sona’s content is conveniently placed on the phone’s screen allowing access to it via SONAD’s GUI.

 

The content encapsulated in a sona can augment any broadcast:  a lecture, public arena event, trade show, conference, advertisement or promotional – anything intended for an individual or groups of people using the phones as depository of data. Learn More

 

How to create sonas?

Any registered user can create multiple fully functional sonas by going to the “My SONA” page. You can start with creating your own sona on your PC after creating “My Profile”. Learn More

 

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